Simple tips to creating a marketing plan to promote your club.
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What is marketing?
Marketing can be defined as a process by which individuals and groups obtain what they want through creating, offering and exchanging products of value with others.
All sport and recreation organisations undertake marketing, although they are often unaware that they are actually doing so. Listing your club in the yellow pages telephone directory, placing information about membership registrations in the local newspaper, offering a discount on court hire prices to induce greater use of the courts or redecorating the club facilities are all examples of formal marketing activities.
An example of informal marketing involves a person enquiring about joining a surf life saving club and the Secretary being particularly helpful with providing the membership information over the phone. A mother of a prospective junior tennis club member watching a coach conduct a lesson with the children looking bored and not enjoying the session is a less positive example of informal marketing.
