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Motivators and barriers in physical activity

It is important to understand why some people choose to be physically active and why others do not.

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Socail Trends coverWe all agree that physical activity is important for our health and that a lack of physical activity can lead to a range of health issues such as heart disease, diabetes and obesity. Aside from the personal effects of inactivity, the community pays for it through increased health costs.

It is important to understand why some people choose to be physically active and why others do not, so that those individuals and groups who are working to get more people active may better target physical activity programs.

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