Federal Sport and Recreation Minister Kate Ellis has spoken out about ‘the other competition’ faced by women in sport – the battle for media coverage – in an article featured on ‘The Punch’ website.
29 January 2010
The problem, she says, is part of a vicious cycle with the lack of coverage limiting sponsorship opportunities, which restricts career and training opportunities, which hampers the development and professionalism of sports, which in turn limits the coverage, and so on.
The Minister cites new research funded by the Federal Government which she says provides powerful background to the potential motivations to “sex up” or “pretty up” images in women’s sport.
Some interesting findings mentioned in the article include:
• Coverage of women’s sport makes up 9% of all sports coverage in Australian television news and current affairs, while male sport makes up 81%. Furthermore, reports on males sport also have an average duration which is 30 seconds longer than reports on female sport.
• Horse racing alone receives more air time than all women’s sport combined in Australian television news, making up the other 10%.
• However, coverage of female sport is far more positive than coverage of men’s sport.
Click on the weblink below to be view the full article on The Punch website.
Federal Sport and Recreation Minister Kate Ellis speaks out about ‘the other competition’ faced by women in sport – the battle for media coverage – in this article featured on ‘The Punch’ website.
Other related news
Tuesday 16 March 2010
Kick it Off is a series of soccer tournaments for young people aged 15 to 25 years old from Culturally and Linguistically Diverse (CaLD), Indigenous and mainstream backgrounds.
Tuesday 16 March 2010
If your plans don’t include lots of fun, adventure, conquering challenges, making new friends and experiencing the great outdoors, then sign up for our school holiday programs – there are three recreation camps to choose from!
Friday 12 March 2010
The Ern Halliday Recreation Camp is a licensed operator of the Duke of Edinburgh’s Award in Western Australia. On 15–16 April 2010, the camp will be running a Bronze Level Mountain Biking Expedition.
Thursday 11 March 2010
Applications for the 2010 cycle of the Lotterywest Trails Grants Program close on 19 March. If your not-for-profit, community organisation or local government has a project on the horizon involving trail planning, trail construction, upgrading trails or promoting one of Western Australia’s many beautiful trails, follow the Shire of Irwin’s lead and apply today.
Thursday 11 March 2010
The National Wheelchair Basketball Development League (NWBDL) played its inaugural round last weekend (5–7 March) at the Australian Institute of Sport in Canberra. The weekend was highlighted by a number of hard-fought games, with no matches having a final margin over 10 points.
